A New Website for a New Vision

For: GW School of Business

Redesigned the School of Business website, reconceiving the organizing structure for a site with more than 10,000 pages—and crafting messaging and visuals reflective of the school’s new brand strategy. Employed a modernized, flexible design that funneled stakeholders to relevant information and elevated communication goals and calls to action, such as lead generation and application submissions. Rebuilt the site with a user-friendly CMS that enabled content updates by a much wider swath of administrative staff—essential to improving the velocity and variety of information updates and news.