For: Dior and ELLE Magazine
ELLE created a multi-platform program for Dior themed Artist in Action. A key component was a series of advertorials, each featuring a different Dior makeup artist. The artist gave his or her interpretation of one of the season’s hottest beauty trends along with Dior product recommendations and application tips. A call-to-action drove readers online to a custom-branded microsite, where they could enter the Artist in Action Contest by submitting their own makeup looks with Dior products. The winner was featured in an issue of ELLE.
Advertorials
