Explainer Video & Enterprise Product Launch

For: Business Talent Group

Business Talent Group (BTG) is the leader is placing high-end, on-demand talent and boasts a client list that includes 43% of Fortune 100 companies. BTG needed a pair of short videos—one to help recruit top performers into their talent pool, and another to launch their enterprise product. Each under two minutes, the videos were created for multi-platform use at events and trade shows, on the firm’s website, across social media, and in presentations. I first worked with BTG’s internal marketing team translate script drafts into final copy, storyboards, and illustrations, and then partnered with the wonderful team at HQ Creative to animate bring storyboards to life.

Creative Director, Storyboards & Illustration: Christine Patton
Animation & Sound: HQ Creative