For: Biolage, Independent Spirit Awards, and ELLE Magazine
Custom content was created for ELLE magazine to promote the Biolage line of styling products and its sponsorship of Film Independent’s Spirit Awards. The multi-page unit showcased actress Elizabeth Reaser working with celebrity stylist Mark Townsend to get ready for the red carpet at the Spirit Awards. The unit also included shots of Elizabeth Reaser at the Spirit Awards and the pop-up Biolage Salon and Spa in Beverly Hills. The integrated marketing program for Biolage also included a Matrix styling contest, a Biolage Salon and Spa during Awards Week 2008, a Biolage activation in the ELLE green room at the Spirit Awards, and a dedicated microsite on ELLE.com—all featured in the program recap book below.
Creative Director & Producer: Christine Patton
Photographer: Ashley Barrett
Stylist: Britt Bardo
Hair: Mark Townsend
Advertorial
Program Recap
